Campaign details
Brand: Sky Glass Brand owner: Sky Entrant company: EssenceMediacomIdea creation: EssenceMediacom London Market: United Kingdom Sector: Audiovisual products Media channels: Word of mouth, Influencers, KOLs, Programmatic display, Events & experiential, Outdoor, Out-of-home, Point-of-purchase, In-store, Radio & audio, Sponsorship - media, Websites & microsites, Search marketing, Online video, Social media, Video on demand Budget: Over 20 million
Executive summary
Sky Glass was the biggest product launch in Sky and EssenceMediacom’s joint history and the most integrated campaign that Sky has ever delivered....