Roto Tanks: Lesso Lessons

Sumanta Ganguly

Roto Tanks, a water tank manufacturer, partnered with the Ministry of Health Kenya to launch Lesso Lessons, a programme to set up early intervention in nutritional guidance that reduces acute malnutrition.

Campaign details

Brand: Roto Tanks Brand owner: Roto Moulders Entrant company: Ogilvy AfricaIdea creation: Ogilvy Nairobi Market: Kenya Sector: Industrial & manufacturing Media channels: Events & experiential Budget: Up to 500k

Executive summary

In Kenya, one in every four children born suffer from chronic malnutrition. Nationwide, 26% of children under the age of five were suffering from malnutrition (estimated 1.8 million in 2022). *2&7

Post pandemic, the nation’s overall food security posed a larger threat to sustained economic activity in the country, relegating...

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