Campaign details
Brand: Listerine Brand owner: Johnson & Johnson Entrant company: Johnson & JohnsonIdea creation: Wunderman Thompson São Paulo Market: Brazil Sector: Oral health Media channels: Social media, Word of mouth, Influencers, KOLs, Product placement, Virtual & augmented reality, Livestreaming Budget: Up to 500k
Executive summary
The oral health category struggled to connect with young adults due to ads that focused too much on the functional approach resulting in a clinical approach that didn't resonate.
The new generation just didn't care. More than...