K-Lynn: Self Check-Out

Tahaab Rais, Moushami Bhattacharya

K-Lynn, a lingerie brand, encouraged of women in the UAE to conduct self-checks for breast cancer and book mammograms by turning its models' poses into a step-by-step guide.

Campaign details

Brand: K. Lynn Lingerie Brand owner: K. Lynn Lingerie Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Middle East & North Africa (general region) Sector: Clothing, apparel Media channels: Point-of-purchase, In-store, Online display, Word of mouth, Influencers, KOLs, Programmatic display, Social media, Voice, chatbots, Websites & micrositesBudget: Up to 500k

Executive summary

In the UAE, cancer is the third leading cause of death among women after cardiovascular diseases and injuries, with breast cancer being the leading cause of cancer deaths among...

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