KFC: KFC Rewards Arcade

Chloe McMahon

KFC, a QSR, launched the KFC Rewards Arcade in the UK, giving customers an equal chance of winning free food to boost active app users and drive increased frequency.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: RAPPIdea creation: RAPP London Market: United Kingdom Sector: Restaurants & takeaways Media channels: Outdoor, Out-of-home, Point-of-purchase, In-store, Radio & audio, Sales promotion, Merchandise & free gifts, Gaming & in-game advertising Budget: 1 - 3 million

Executive summary

KFC’s Colonel’s Club loyalty programme followed a tried and tested formula: buy food, collect stamps, claim a reward. But, with rewards delivered after 3rd, 5th and 11th visits, and the average customer only visiting KFC twice a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands