Campaign details
Brand: IKEA Brand owner: IKEA Entrant company: Leo BurnettIdea creation: Leo Burnett Riyadh Market: Saudi Arabia Sector: Furniture & furnishings retail Media channels: Point-of-purchase, In-store, Public relations, Online video, Social media, Word of mouth, Influencers, KOLs, Packaging & design, Content marketingBudget: Up to 500k
Executive summary
During Breast Cancer Awareness Month, many brands and NGOs encourage check-ups. One month a year, however, is not enough to stop a disease that can manifest at any time. Checking oneself for signs of breast cancer...