Home Centre: The Homecoming

Tahaab Rais, Anna Sadykova

Home Centre, a furniture and furnishings retail brand, launched The Homecoming initiative in the Middle East to propagate and support the adoption process, grow brand love, increase brand consideration, and create a tangible human impact in culture.

Campaign details

Brand: Home Centre Brand owner: Home Centre Entrant company: Leo BurnettIdea creation: Markettiers Dubai Market: Middle East & North Africa (general region) Sector: Furniture & furnishings retail Media channels: Public relations, Websites & microsites, Radio & audio, Content marketing, Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k

Executive summary

This case is about one initiative we don’t mind all competing brands and agencies doing/emulating/stealing/taking on as their own – as it’ll make our world a little better than it is...

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