Ferrero Rocher: The Ferrero Rocher Virtual Boutique

Moushami Bhattacharya, Tahaab Rais, Mohieddine Mneimneh

Ferrero Rocher, a confectionery brand, created a virtual boutique which increased online attention, shoppers and business growth in the Gulf region.

Campaign details

Brand: Ferrero Rocher Brand owner: Ferrero Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Saudi Arabia Sector: Confectionery Media channels: Content marketing, Mobile & apps, Outdoor, Out-of-home, Point-of-purchase, in-store, Television & Connected TV, Online display, Websites & microsites, Search marketing, Online video, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Ferrero Rocher, a traditional FMCG reimagined its shopping experience by shifting its shopper model from physical retail to an interactive digital shopping experience. In an increasingly digital...

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