Fanta Single-Serve: Fanta Monster Chef – Unreality Show

Mariana Aguilar, Vitor Amos, Guilherme Padua

Soft drink brand Fanta ran the Monster Chef campaign in Latin America to launch a new Mystery flavour, grow transactions and sales volume by 3%, and achieve 40% message association.

Campaign details

Brand: Fanta Brand owner: The Coca-Cola Company Entrant company: Coca-Cola BrazilIdea creation: Openx Sao Paulo Market: Latin America (general region) Sector: Carbonated soft drinks Media channels: Online video, Gaming & in-game advertising, Word of mouth, Influencers, KOLs, Online display, Content marketingBudget: 500k - 1 million

Executive summary

Fanta wanted to consolidate its position as the perfect drink to accompany snacks and promote its new Mystery flavour in Latin America.

Halloween was the biggest opportunity to do so, since it is the world's...

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