Dove: #StopTheNameCalling

Ivan Arvisu, Maan Dominguez

Beauty brand, Dove, tackled a difficult cultural topic head-on to inspire young girls in the Philippines and teach them that each one is beautiful in their own way.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: UnileverIdea creation: Ogilvy Makati City Market: Philippines Sector: Skin care, sun protection Media channels: Television & Connected TV, Social media, Word of mouth, Influencers, KOLs, Mobile & appsBudget: Up to 500k

Executive summary

What’s in a name? The root of identity and self-esteem, as Dove Philippines would demonstrate in its biggest, and most controversial campaign yet.

The brand has a history of challenging society, the media, the advertising industry, and modern technology. But none...

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