Campaign details
Brand: Dettol Brand owner: Reckitt Entrant company: McCann WorldgroupIdea creation: McCann WorldgroupMarket: India Sector: Cleaners & detergents Media channels: Social media, Packaging & design, Print - general, Websites & microsites, Word of mouth, Influencers, KOLsBudget: 1 - 3 million
Executive summary
With second wave of COVID-19, unprecedented suffering struck India. And Dettol had an unprecedented realisation – that its ‘Protection’ was not enough.
While our hand hygiene products helped at a physical level, they could not solve the deeper problems emerging...