Dell Technologies, in partnership with Intel, Rolls-Royce and the MNDA: I Will Always Be Me

Jennifer Bonhomme, Jorik Houweling, Allie Ritter

Dell Technologies, a tech brand, collaborated with Intel, Rolls-Royce and the charitable organisation MNDA in the UK to help people who are losing their voices due to motor neurone disease, improve innovation perceptions, grow relevance and consideration, and transform customer partnerships.

Campaign details

Brand: Dell Brand owner: Dell Entrant company: DellIdea creation: VMLY&R New York Market: United Kingdom Sector: PCs, computing Media channels: Social media, Websites & micrositesBudget: 1 - 3 million

Executive summary

This is a story about an innovation that helped to create hope in the face of a terminal illness. But more than that, it’s a tale of a brand that believes actions speak louder than words. This is a lesson in why, when it comes to purpose, creating empathetic experiences makes...

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