Coca-Cola: Rewriting the book on Christmas

Milan zum Hebel, Matthew Gladstone, Lauren Lauth

Soft drink brand Coca-Cola reasserted its Christmas credentials and grew sales with a global long-form film campaign on Amazon Prime.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Entrant company: The Coca-Cola CompanyIdea creation: Grey Group London Market: Global Sector: Carbonated soft drinks Media channels: Television & Connected TV, Online video, Content marketingBudget: 5 - 10 million

Executive summary

In 2022, Coca-Cola, the Christmas monolith, rewrote the rules with an insightful campaign idea and innovative media approach.

A daunting brief: the Christmas throne was under threat. Our iconic Christmas assets had become seasonal wallpaper and other brands had caught up.

Our...

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