Carrefour: Act for Good

Ileana Serban - Parau

Supermarket brand Carrefour grew spontaneous awareness, app downloads, and sales in Romania via its Act for Good programme that highlighted its sustainability credentials through its relationship with local food producers.

Campaign details

Brand: Carrefour Brand owner: Carrefour Group Entrant company: Publicis RomaniaIdea creation: Publicis Bucharest Market: Romania Sector: Supermarkets & grocery stores Media channels: Direct marketing, Outdoor, Out-of-home, Point-of-purchase, In-store, Public relations, Radio & audio, Television & Connected TV, Websites & microsites, Social media, Word of mouth, Influencers, KOLsBudget: 500k - 1 million

Executive summary

As the last major retailer on the Romanian market to launch a loyalty app for its customers, and without a discount bonanza, Carrefour needed to shake up the system...

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