Brook: How a campaign about nudes got the government to change the law

Donna Yan, Sara Barqawi, Matthew Gladstone

Brook, a sexual health and wellbeing charity, installed OOH on the streets to call for unsolicited nude pictures to be debated in parliament in the UK and change the Online Safety Bill to include cyberflashing.

Campaign details

Brand: Brook Brand owner: Brook Entrant company: BrookIdea creation: Grey London Market: United Kingdom Sector: Charities & voluntary organisations Media channels: Social media, Mobile & appsBudget: No budget

Executive summary

Cyberflashing is the act of sending unsolicited nudes and it was becoming an epidemic. 76% of girls under the age of 18 and 48% of women and 24% of men aged 18- to 24-years-old had been sent an unsolicited nude they did not ask for. [1][2]

They were incredibly psychologically damaging and...

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