BBPA, TMU Diversity Institute, Canadian Congress on Inclusive Diversity and Work: The Micropedia of Microaggressions

Maxine Thomas

Three not-for-profit charities: BBPA, TMU Diversity Institute, and Canadian Congress on Inclusive Diversity and Work, collaborated to encourage several Canadian organisations to implement their website ‘The Micropedia of Microaggressions’ as an educational tool against unconscious bias in the workplace, government, and schools.

Campaign details

Brand: Canadian Congress on Inclusive Diversity and Workplace Equity Brand owner: Canadian Congress on Inclusive Diversity and Workplace Equity Entrant company: Zulu Alpha KiloIdea creation: Zulu Alpha Kilo Toronto Market: Global Sector: Charities & voluntary organisations Media channels: Online video, Outdoor, Out-of-home, Public relations, Social mediaBudget: Up to 500k

Executive summary

Eighteen months ago, The Micropedia of Microaggressions didn’t exist. Today, it’s been adopted by 20 public and private sector organisations across Canada as a diversity, equity and inclusion resource for their...

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