Campaign details
Brand: Anlene Brand owner: Fonterra Entrant company: EssenceMediacomIdea creation: EssenceMediacom Ho Chi Minh City Market: Vietnam Sector: Milk & dairy drinks Media channels: Search marketing, Online video, Social media, Word of mouth, Influencers, KOLs, Content marketing, Livestreaming Budget: 1 - 3 million
Executive summary
Anlene was operating in the highly competitive Female Adult Milk Powder category as a supplemental nutrition solution to the mobility issue of women aged 40 and over, enabling them to prevent bone density loss.
In the neighbourhood...