Ancestry: A dream delivered – The lost letters of Hawkins Wilson

Brandon Helrich

Ancestry, a genealogy company, gave many Black Americans the hope that they, too, can trace back their family, despite the disruptions to their family tree caused by slavery.

Campaign details

Brand: Ancestry Brand owner: Ancestry Entrant company: The Content CollectiveIdea creation: OMD US / Weber Shandwick / Content Collective New York Market: United States Sector: Websites, online services, apps Media channels: Social media, Livestreaming, Outdoor, Out-of-home, Television & Connected TV, Video on demand, Word of mouth, Influencers, KOLsBudget: 1 - 3 million

Executive summary

Many Americans do not understand the generational impact slavery has on families today and the importance of acknowledging our country’s past. 

To shine a light on this...

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