Nescafé: a reminder for every day

Aamira Mi, Lin Yu, Anita Xu

Nestle successfully opened up the coffee category market at the beginning of its entry into China and gained a high reputation.
Case Details

Brand: Nescafé Nescafé

Brand owner: Nestle Nestlé

Main agency: Jones Knowles Ritchie (JKR)

Contributing Agency: Dentsu

Launched on the market: Mainland China

Industry: FMCG

Media channels: outdoor (outdoor billboards, transportation network media (aircraft, high-speed rail, subway, bus, taxi and other transportation lines), building media), sponsorship (events), influencers (star/celebrity spokesperson), interactive/digital Online (Mobile & APP, Online Display Advertising, Online Video Advertising, News Feed Advertising, Video/Micro Movie, Social Media, Online Community, E-commerce Platform)

Budget: 20-25 million

case summary

Nescafé achieved great success at the beginning of its entry into China, successfully...

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