Adopt a cow omni-channel membership operation case

张智涵

The dairy brand "Adopt a Cow" has 70% of its business online at its flagship store, and its sales growth relies on consumer interaction.
Case Details

Brand: Adopt a Cow

Brand Owner: Adopt a Cow

Main agent company: Xiamen Nanxun Co., Ltd. NASCENT

Main agent company holding group: Xiamen Nanxun Co., Ltd. NASCENT

Launched on the market: Mainland China

Industry: Food

Media channels: Influencers (Key Opinion Consumer KOC), Interactive/Digital Online (Mobile & Apps, Mini Programs, H5, Affiliate Marketing, E-commerce Platforms)

Budget: 5-6 million

case summary

It has been raising cattle for 8 years and branding for 6 years. The brand has always adhered to satisfying the needs of consumers as the core, and practiced the...

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