Kaimai Juyouchat – McDonald’s x JustPod podcast resource integration and delivery

程衍樑, 邹孟岐, 张馨月

In November 2022, McDonald's will launch a Big Mac burger with newly upgraded taste and ingredients, aiming to attract more consumers to come and taste it.
Case Details

Brand: McDonald's

Brand owner: McDonald's (China) McDonald's China

Main Agency: Shanghai JustPod Network Technology Co., Ltd. (JustPod)

Launched on the market: Mainland China

Industry: Catering

Media channels: interactive/digital online (radio & audio, social media)

Budget: 250,000-500,000

case summary

In November 2022, McDonald's China officially launched a new upgraded Big Mac, optimizing the cooking process and product taste of the Big Mac. After continuing the core of Big Mac's high-quality ingredients, classic collocation and exclusive Big Mac sauce. The newly upgraded Big Mac uses a new recipe of bread, which is...

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