Huawei MatePad Pro draws colors from past and present to paint mountains and seas Campaign

Joy Zhu, Hoven Lo, Brian Ng

2022 is the year when Huawei's "born to draw" IP will continue to make efforts.
Case Details

Brand: HUAWEI

Brand owner: HUAWEI

Main Agency: Shanghai Puli Marketing Consulting Co., Ltd. Publicis Sapient

Main agency company holding group: Publicis Groupe

Launched on the market: Mainland China

Industry: 3C

Media channels: outdoor (outdoor billboards, transportation network media (aircraft, high-speed rail, subway, bus, taxi and other transportation lines)), publications (newspapers/newspapers), influencers (key opinion leaders KOL), interactive/digital Online (Mobile & Apps, News Feed Ads, Videos/Micro Movies, Social Media)

Budget: 6-8 million

case summary

2022 is the year when Huawei's "Innate Skills in Painting" IP will continue to make efforts. The...

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