Yili's "An Exam About to Be Submerged"

邓斌, 许可, 陈文卉

At the beginning of 2022, Yili officially launched the "Zero Carbon Future Plan", promising to achieve carbon neutrality in the entire industry chain by 2050, and hopes to use the influence of the brand to call on everyone to participate in this action.
Case Details

Brand: Yili

Brand Owner: Yili Group

Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai

Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched on the market: Mainland China

Industry: Food and Beverage

Media Channels: Television (TV), Influencers (Key Opinion Leader KOL), Interactive/Digital Online (Social Media)

Budget: 3-4 million

case summary

With the increase of global temperature caused by greenhouse gases, the earth's ecological environment is deteriorating year by year, and carbon emission has become an environmental issue of global concern....

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