Desperate to lose energy, Master Kang Jinliang calls you to take e-sports online class

刘翊, 刘耕麟, 孙一平

As a rising star of functional drinks, Master Kong Jinliang does not have an advantage in the minds of users.
Case Details

Brand: Master Kong Jinliang

Brand owner: Master Kong Drinks Master Kong

Main Agency: Mindshare China

Main agency holding group: WPP

Launched on the market: Mainland China

Industry: beverage industry

Media channels: sponsorship (e-sports games), influencers (star/celebrity spokesperson, key opinion leader KOL), interactive/digital online (online display advertising, online video advertising, mobile & application APP, live broadcast, social media)

Budget: 6-8 million

case summary

Master Kong Jinliang has always regarded the field of games and e-sports as one of the core scenarios for user communication, and college students are also the...

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