Xianyu went to the Nantian Gate of Mount Tai to recycle old mobile phones

⻩海波, 陈佳辰, 程粲然

As the largest C2C second-hand trading community in China, Xianyu has started to develop a new C2B mobile phone door-to-door recycling business, hoping to inform consumers of the launch of this worry-free business through creative presentations.
Case Details

Brand: Xianyu

Brand owner: Alibaba

Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai

Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched on the market: Mainland China

Industry: Internet

Media channels: Interactive/digital online (website/microsite), social (Weibo, WeChat), others (steps of Mount Tai scenic spot)

Budget: 1-2 million

case summary

Xianyu opened the mobile phone door-to-door recycling service, in order to inform consumers of the launch of this worry-free service. We chose to inform the public through a series of animations...

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