Case Details
Brand: Xianyu
Brand owner: Alibaba
Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai
Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Launched on the market: Mainland China
Industry: Internet
Media channels: outdoor (outdoor billboards), interactive/digital online (social media), social (Weibo, WeChat)
Budget: 3-4 million
case summary
During Double Eleven, major brands are fighting each other, and everyone is yelling to buy, buy, buy, buy, buy, buy, and focus on leading e-commerce platforms like Tmall and JD. Few people will think...