Volkswagen brand "Mr. and Boy" brand upgrade project

Santi Yan, Cindy Xu, Elaine Wang

With the rise of new energy vehicle manufacturing, many new electric vehicle forces and traditional fuel vehicle brands have launched fierce market competition.
Case Details

Brand: Volkswagen

Brand owner: Volkswagen Group Volkswagen

Main Agency: PHD Media

Main agent company holding group: Omnicom Group Omnicom Group

Launched on the market: Mainland China

Industry: Automotive

Media channels: publications (newspapers/journals, customized publications), sponsorship (events), influencers (key opinion leaders KOL), interactive/digital online (website/microsite, mobile & app, social media, online display advertising , video/microfilm, online video advertisement)

Budget: 8-10 million

case summary

With the rise of new energy vehicle manufacturing, many new electric vehicle forces are fighting with traditional fuel vehicle brands to compete for future travel trends. Faced...

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