TheNorthFace: From TNF to NFT

Pin Hu, Benson Pang, Jessie Zheng

Apparel brand North Face believes in the power of exploration and is committed to conquering new territories.
Case Details

Brand: North Face TheNorthFace

Brand owner: VF Clothing (China) Co., Ltd. VF Corporation (VFC)

Main Agency: McCann China McCann Worldgroup China

Main agent company holding group: IPG

Contributing Agency: Hangzhou Qikenfei and Her Friends Technology Co., Ltd.

Launched on the market: Mainland China

Industry: Apparel

Media channels: influencers (key opinion consumers KOC, key opinion leaders KOL), interactive/digital online (social media, e-commerce platforms, mini programs)

Budget: 2-3 million

case summary

The North believes in the power of exploration and strives to conquer new territories. However, after three years of...

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