Tencent SSV: Urban Farmer

⻩暄, 窦岩, 陈晶晶

Tencent Sustainable Social Value Business Unit (Tencent SSV for short) is a rural development laboratory. Under the mission vision of "Technology for Good", it hopes to solve rural pain points through digital capabilities, explore a sustainable development mode of agricultural assistance, and let Xiangshan be able to continued.
Case Details

Brand: Tencent Sustainable Social Value Division (Tencent SSV)

Brand owner: Tencent Tencent

Main Agency: Tencent SSV Communication Department

Main agent company holding group: Tencent Tencent

Contributing agency company: Shenzhen Silver Planet Culture Communication Co., Ltd. Silverplanet

Launched on the market: Mainland China

Industry: Internet

Media channels: interactive/digital online (small program), social (WeChat)

Budget: 250,000-500,000

case summary

Traditional agriculture has always depended on the sky to eat. Even large agricultural households will face problems such as " the land cannot be sold, the village cannot keep people,...

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