Tencent SSV: Drawings Tell Dreams

⻩暄, 窦岩, 宋婷

Tencent's public welfare platform has been deeply involved in the industry for 15 years and is a pioneer in Internet public welfare.
Case Details

Brand: Tencent Sustainable Social Value Division (Tencent SSV)

Brand owner: Tencent Tencent

Main Agency: Tencent SSV Communication Department

Main agency company holding group: Tencent SSV

Contributing Agency : TOPic & Loong

Launched on the market: Mainland China

Industry: Internet

Media channels: sponsorship (events), interactive/digital online (small programs, live broadcast)

Budget: 1-2 million

case summary

In 2022, Tencent SSV will once again focus on and track the "Children's Gallery", a public welfare event that spread all over the Internet five years ago. Through the new public welfare model of...

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