Case Details
Brand: Sprite Sprite
Brand owner: Coca-Cola Coca-Cola
Main agencies: Ogilvy Shanghai, EssenceMediacom Shanghai
Main agency holding group: WPP
Launched on the market: Mainland China
Industry: Beverage
Media channels: outdoor (outdoor billboards, transportation network media (aircraft, high-speed rail, subway, bus, taxi and other transportation lines)), TV (OTT), influencers (key opinion leader KOL, key opinion consumer KOC), Interactive/digital online (mobile & APP, online video advertising, news feed advertising, programmatic advertising, social media), social (Weibo, WeChat), short video & live broadcast (TikTok) streaming media/long video ( iQiyi, Tencent Video, Youku, Mango TV)
Budget:15-20...