Shell Helix X Discovery Channel - Discovery, Extraordinary Performance

高鹏, 崔文煜, 徐文婕

The rapid development of new energy vehicles has brought huge challenges to the traditional lubricant business, and the impact of the new crown epidemic on travel in 2022 will also deal a heavy blow to Shell Helix's sales.
Case Details

Brand: Heineken HELIX

Brand owner: Shell SHELL

Primary agency: EssenceMediacom

Main agency holding group: WPP

Launched on the market: Mainland China

Industry: Automotive Aftermarket / Automotive Lubricants

Media channels: TV (TV, OTT), influencer (key opinion leader KOL), interactive/digital online (H5, search marketing, online video advertising, newsfeed advertising, social media)

Budget: 12-15 million

case summary

The rapid development of new energy vehicles has brought huge challenges to the traditional gasoline lubricant business. At the same time, the impact of the new crown epidemic on travel in 2022 will also deal...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands