Case Details
Brand: Nest Designs
Brand owner: Nest Designs
Main Agency: Big Fish Interactive FISH REPUBLIC
Main agent company holding group: FISH REPUBLIC
Contributing agency companies: Yao YAO Creative, Wu Xiu, Chang Bu Da Orchestra
Launched on the market: Mainland China
Industry: mother and baby
Media channels: interactive/digital online (social media, e-commerce platforms)
Budget: 250,000-500,000
case summary
The brand tells a story that is known to the public but not felt by mothers.
Or a story that appeals to the target audience - mothers, and tells their hearts,...