Nescafé Nestle Red Cup Study Room

On the basis of the brand IP concept in 2021, Nescafé will continue to create the "Red Cup Self-study Room" IP, aiming at problems such as "lack of atmosphere", "low efficiency", "difficult immersion" and "lack of communication" during the preparation period for young students at home.
Case Details

Brand: Nescafé Nescafé

Brand owner: Nestle Nestlé

Main agency: dentsu X

Main Agency Holding Group: Dentsu Group dentsu

Launched on the market: Mainland China

Industry: Food and Beverage

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL), interactive/digital online (mobile & application APP, H5, online video advertising, newsfeed advertising, programmatic advertising, live broadcast, virtual & augmented reality (VR&AR ))

Budget: 5-6 million

case summary

As the epidemic continues to shroud, Nestle Coffee continues to build the brand IP "Red Cup Self-study Room", aiming at the target audience-young student groups...

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