Case Details
Brand: Nescafé Nescafé
Brand owner: Nestle Nestlé
Main agency: dentsu X
Main Agency Holding Group: Dentsu Group dentsu
Launched on the market: Mainland China
Industry: Food and Beverage
Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL), interactive/digital online (mobile & application APP, H5, online video advertising, newsfeed advertising, programmatic advertising, live broadcast, virtual & augmented reality (VR&AR ))
Budget: 5-6 million
case summary
As the epidemic continues to shroud, Nestle Coffee continues to build the brand IP "Red Cup Self-study Room", aiming at the target audience-young student groups...