Magnetic Engine: An Uninvited Guest in the Winter Olympics

⻰杰琦

The 2022 Beijing Winter Olympics represents the ice and snow dream of 1.4 billion Chinese people.
Case Details

Brand: MAGNETIC ENGINE

Brand owner: Kuaishou KUAISHOU

Main Agency: TOPic & Loong

Main agent company holding group: TOPic

Launched on the market: Mainland China

Industry: Internet

Media channels: sponsorship (sports), influencer (key opinion leader KOL, star/celebrity spokesperson), interactive/digital online (mobile & application APP, live broadcast, social media, online video advertising)

Budget: 2-3 million

case summary

According to Xinhua News Agency: A survey report on the Winter Olympics and the climate released in 2014 showed that "by the end of this century, only 6 of the 19 former Winter Olympics...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands