Huge number of engines: childlike innocence has a price

For children with congenital heart disease, ordinary life experiences are a luxury.
Case Details

Brand: Ocean Engine

Brand Owner: ByteDance

Main Agency: TOPic & Loong

Main agent company holding group: TOPic

Launched on the market: Mainland China

Industry: Internet

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL), interactive/digital online (mobile & application APP, information flow advertising)

Budget: 1-2 million

case summary

Congenital heart disease is one of the leading causes of death in children under the age of 5. For children with congenital heart disease, ordinary life experiences are a luxury.

The average surgical subsidy of 20,000 yuan can help children...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands