Fujia's "natural power" heals the body and mind

Sherry Zhang

Fujia Beer plans to create a marketing campaign to upgrade brand awareness in the third quarter of 2022, strengthen its unique role as a high-end beer inspired by nature, and consolidate its competitive position as a "beer that can help people relax".
Case Details

Brand: Fujia Hoegaarden

Brand owner: Budweiser Budweiser

Main Agency: McCann China McCann Worldgroup China

Main agent company holding group: IPG

Launched on the market: Mainland China

Industry: Beer

Media channels: outdoor (outdoor billboards, building media), television (OTT), publications (customized publications), influencers (key opinion leader KOL, key opinion consumer KOC), interactive/digital online (mobile & APP , online display advertising, online video advertising, information flow advertising, video/micro-film, social media)

Budget: more than 50 million

case summary

How can a beer brand differentiate itself from the competition while appealing to consumers weary...

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