Dare Wire & Cable: Transparent Life

施淑芳, 巫家慧, 萧致维

Ta Ya Wire & Cable, located in Tainan, Taiwan, has been in the market for more than 60 years and has participated in many important public and livelihood projects in Taiwan.
Case Details

Brand: TAYA Wire & Cable

Brand owner: TAYA Group

Main Agency: Ogilvy Ogilvy

Main agency holding group: WPP

Launched on the market: Taiwan

Industry: Industry, Construction & Agriculture

Media channels: outdoor (building media, outdoor billboards), television (TV), publications (industry trade magazines, consumer magazines, newspapers/newspapers)

Budget: 2-3 million

case summary

Wires and cables are like blood vessels, transporting electrical energy for us every day. But they are buried in the walls, underground and in the casing of electrical appliances, and people can't see them, touch them, let alone care about...

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