Buick Physicians Day Doctors Crowd Spread

陈伟铃, 陈清伟, 朱光瑞

The automobile brand Buick is facing severe competition, blurred brand value labels, and aging brand image cognition.
Case Details

Brand: Buick BUICK

Brand Owner: General Motors Corporation

Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai

Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched on the market: Mainland China

Industry: Automotive

Media channels: outdoor (outdoor billboard), influencer (key opinion leader KOL), interactive/digital online (social media, video/micro-film, mobile & application APP)

Budget: 4-5 million

case summary

Facing severe competition, vague brand value labels, and aging brand image cognition, Buick needs to strengthen the sense of brand elite and accelerate brand...

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