Case Details
Brand : Bar BEER
Brand Owner : Kirin Beer KIRIN
Main Agency : Ogilvy Taiwan
Main agency holding group : WPP
Launched on the market : Taiwan
Industry : Beer
Media channels : TV (TV, IPTV, OTT), sponsorship (entertainment), influencer (key opinion consumer KOC, star/celebrity spokesperson, key opinion leader KOL), interactive/digital online (online display advertisement, online video advertisement ), social (FaceBook, Instagram)
Budget : 12-15 million
case summary
It is destined to be a difficult battle for imported beer brands to capture the local market, but Kirin Bar BEER...