Baidu Flying Paddle: AI Brush Connects Love "Dwelling in the Fuchun Mountains"

⻰杰琦

In the second half of 2022, the field of artificial intelligence at home and abroad will continue to be active. In this trend, Baidu AI needs to think about how to use an easy-to-understand method so that everyone can experience the capabilities of AIGC and establish recognition of the powerful technology of Baidu's large model. Know.
Case Details

Brand: Paddlepaddle

Brand owner: Baidu

Main Agency: TOPic & Loong

Main agent company holding group: TOPic

Launched on the market: Mainland China

Industry: Internet

Media channels: sponsorship (event), influencer (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), interactive/digital online (website/microsite, mobile & application APP, H5, search marketing, social media), social (Weibo, WeChat), short video & live broadcast (TikTok)

Budget: 1-2 million

case summary

More than 300 years ago, "Dwelling in the Fuchun Mountains" by Huang Gongwang, a painter of the Yuan Dynasty, was burned and divided into...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands