Adidas Clover: OZWORLD

Nicholas Yu, Calvin Huang, Amber Wu

The BCI incident in 2021 will severely damage the reputation of international sports brands, while domestic sports brands will continue to squeeze Adidas' market share.
Case Details

Brand: Adidas clover adidas Originals

Brand owner: Adidas adidas

Primary agency: EssenceMediacom

Main agency holding group: WPP

Launched on the market: Mainland China

Industry: Fashion & Accessories

Media channels: outdoor (outdoor billboard), influencer (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), interactive/digital online (mobile & application APP, mini program, H5, affiliate marketing, online display advertising, online video advertising, video/microfilm, social media, e-commerce platform)

Budget: 15-20 million

case summary

Consumers do not have a unified definition of the metaverse concept. How can brands use the virtual space as...

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