ANTA Ice and Snow Spirit Land, the first digital Winter Olympics

ANMY CHEN, 陈程, 宋好

Anta, a comprehensive sporting goods brand, adheres to the brand spirit of "love sports, China has Anta", and hopes to explore a new form of interaction between China's technology and sports events at the Winter Olympics, to touch the emotions of the whole people and improve the brand promotion experience.
Case Details

Brand: Anta Anta

Brand Owner: Anta Group Anta

Main Agency: Shanghai Jiemo Advertising Media Co., Ltd. Creatife

Launched on the market: Mainland China

Industry: Retail

Media channels: sponsorship (sports), influencer (star/celebrity spokesperson), interactive/digital online (mini program, H5, virtual & augmented reality (VR&AR), e-commerce platform)

Budget: 4-5 million

case summary

  • 【Let everyone who loves sports have a sense of presence at the event】

What the Olympics brings to the Chinese people is passion and dreams. Once, the Olympics should not only be a grand sports event, but also a complete...

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