Campaign details
Brand: Thai Life Insurance Brand owner: Thai Life Insurance Entrant company: OgilvyIdea creation: Ogilvy Bangkok Market: Thailand Sector: Insurance Media channels: Social media, Search marketing, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
Thai Life Insurance was experiencing a lack of relevance with parents. Until We Meet Again was a campaign inspired by real stories of missing children. This happens in Thailand and parents are put on trial by media for not protecting their children. The aim was to provoke...