Maya Philippines: The Anthem of Financial Freedom

Johann Lu, Maan Dominguez, Angela Nuñez

Maya, a digital bank, increased users and deposits by appealing to the needs and desires of you Filipinos.

Campaign details

Brand: Maya Bank Brand owner: Voyager Innovations Entrant company: BATES CHI & PARTNERSIdea creation: BATES CHI & PARTNERS Makati City Market: Philippines Sector: Digital payments Media channels: Outdoor, Out-of-home, Public relations, Competitions & contests, Social media, Mobile & apps, Word of mouth, Influencers, KOLs, Television & Connected TV Budget: 3 - 5 million

Executive summary

This is the story of how a struggling e-wallet brand used music, games and street culture to emerge as the fastest-growing digital bank for the Filipino youth....

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