Campaign details
Brand: VisaBrand owner: Visa International (Thailand) Ltd.Lead agency: BBDO BangkokCountry: ThailandIndustries: Credit cards & loansMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k
Executive summary
How to introduce a taken-for-granted transactional utility into the lives of millennial Thais? Long-form branded content? Really? Yes.
Visa's #TokyoUnexpected tells the story of how a girl mends her broken heart through a series of unexpected travel encounters, and allowed us to vividly and authentically demonstrate the functional and emotional role of the Visa credit card to enhance travel experiences...