Visa: #TokyoUnexpected

Financial services company Visa dramatically increased its share of cross-border transactions in Thailand with a long-form branded video.

Campaign details

Brand: VisaBrand owner: Visa International (Thailand) Ltd.Lead agency: BBDO BangkokCountry: ThailandIndustries: Credit cards & loansMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

How to introduce a taken-for-granted transactional utility into the lives of millennial Thais? Long-form branded content? Really? Yes.

Visa's #TokyoUnexpected tells the story of how a girl mends her broken heart through a series of unexpected travel encounters, and allowed us to vividly and authentically demonstrate the functional and emotional role of the Visa credit card to enhance travel experiences...

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