Ural Music Night: Listen to me

This case study describes how Ural Music Night, a new music festival in Ekaterinberg, Russia, created an app using old Soviet technology to speak to each of the different festival audiences.

Ural Music Night: Listen to me

Andrey Gubaydullin

Campaign details

Brand: Ural Music NightBrand owner: Ural Music NightAgency: VoskhodCountry: RussiaIndustry: Film, video & performance artsChannels used: Direct marketing, Earned media, buzz, Events & experiential, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social mediaMedia budget: Up to $500k

Executive Summary

A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1.5 million people. It was important to create a seamless...

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