Ural Music Night: Listen to me
Andrey Gubaydullin
Campaign details
Brand: Ural Music NightBrand owner: Ural Music NightAgency: VoskhodCountry: RussiaIndustry: Film, video & performance artsChannels used: Direct marketing, Earned media, buzz, Events & experiential, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social mediaMedia budget: Up to $500k
Executive Summary
A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1.5 million people. It was important to create a seamless...