Campaign details
Brand: UniqloLead Agency: Mindshare ChinaRegion: APAC
Strategy
Objective
You may know Uniqlo was the first brand to cross the 100 million RMB mark on Single's Day - in less than one minute.
What you may not know is how Uniqlo was also able siphon Alibaba's huge third-party platform's traffic to Uniqlo's own offline platform: their 500 stores.
Target Audience
Single's Day, the one-day shopping extravaganza on e-commerce giant Alibaba, is the biggest shopping event globally. Started as an obscure anti-Valentine celebration, now Single's Day revenue is twice the total of Amazon Prime Day,...