Tim Hortons: EHmoji
Executive summary
Product Description:
Tim Hortons is Canada's most iconic brand. Canada's largest coffee shop and QSR chain is so embedded in the Canadian identity that it defines the very idea of "being Canadian". The brand that has grown with Canadians and the relationship between brand and nation has become intertwined.
Objective of the Campaign:
To celebrate Canada Day, we wanted connect with Millennials in an emotional and very Canadian way to help drive advocacy and continue to forge strong relationships with this core audience. The challenge was cutting through the message clutter on a day when...