The Nestle Fitness Show
Tahaab Rais
Campaign details
Brand owner: NestleLead agency: FP7/DXB (Part of McCann Worldgroup) & DiwaneeContributing agency: MECBrand: Nestle FitnessCountry: United Arab Emirates and Pan ArabIndustry: Breakfast cerealsChannels used: Content marketing, Earned media, buzz, Newspapers, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Product placement, Radio, Social media, Word of mouth, advocacy Media budget: Up to 500k
Number: 259 Title: The Nestlé Fitness Show Author: Tahaab Rais, Head of Insights and Strategy, FP7/MENA (Part of McCann Worldgroup)
Campaign Details
Brand owner:...